Use marketing messaging to boost your eCommerce conversions
Gone are the days of using a single platform to market your product and offers. Today, brands are leveraging unique multi-channel marketing strategies to get solid bang for their buck. However, as the number of marketing channels increase, it’s difficult for consumers to differentiate what’s good from a pool of competitors offering similar products.
The evolution of marketing strategies has led brands to adopt multi-channel approaches for better engagement and return on investment. However, with the increase in marketing channels, it's challenging for consumers to distinguish between similar products from different competitors. As a result, brands must focus on building strong relationships with customers, particularly in spaces where they are most active, such as social media and email.
Surprisingly, SMS messaging has emerged as a superior marketing channel. Statistics reveal that 82% of consumers open every text message they receive, and 64% prefer more SMS communication from businesses. SMS also boasts a higher click-through rate (CTR) of 19%, compared to 2%-5% for emails and 1.3% for social media, highlighting its potential in today's market.
The article delves into the different types of SMS marketing strategies that can enhance eCommerce revenue and elevate businesses. These strategies include transactional messages, order updates, sales announcements, and new product launch messages. Each method provides a unique way to leverage SMS for marketing purposes.
Several key strategies are highlighted: promotional SMS messaging for new products and campaigns, using SMS to retain existing customers, utilizing SMS for subscription-based eCommerce, improving customer experience through SMS feedback and engagement, and leveraging SMS for upselling opportunities. Each of these strategies is backed by real-world examples and expert opinions, demonstrating their effectiveness in enhancing customer engagement and boosting e-commerce sales.
The article concludes by emphasizing the power of SMS marketing in creating a more intimate connection with customers compared to other channels. It encourages eCommerce brands to start with these top strategies and gradually evolve more innovative SMS marketing approaches to increase conversions and strengthen customer relationships.